🥳 This Track — Beginner
- No prior experience needed
- Plain English, no jargon
- Covers all the major channels
- Practical steps you can apply today
- Ends with a 90-day marketing plan
🧠 Expert Track
- 5+ years experience assumed
- Advanced frameworks and models
- Attribution, MMM, advanced CRO
- B2B revenue operations
- Go to Expert Track →
The 10 Guides — Work Through in Order
What Is Digital Marketing?
Start here. Plain-English introduction to every major digital channel, why it matters, and how the pieces fit together.
Read guide →How Search Engines Work
How Google finds, reads, and ranks web pages — the foundation you need before any SEO makes sense.
Read guide →SEO for Beginners
Four practical steps to help your website appear in Google: keywords, on-page, technical basics, and links.
Read guide →Your First Google Ads Campaign
Step-by-step setup guide — account structure, keyword match types, writing ads, and avoiding budget waste.
Read guide →Paid Ads Explained
Every type of paid digital ad — search, social, display, video — how auctions work and what you actually pay for.
Read guide →Social Media Basics
How to choose platforms, what to post, how to build an audience, and the honest truth about organic reach.
Read guide →Email Marketing for Beginners
Build a list, write emails people open, set up a welcome automation, and stay on the right side of GDPR.
Read guide →Content Marketing Basics
How to attract customers with useful content — strategy, blogging, video, and getting people to actually see it.
Read guide →Understanding Analytics
How to read your website data: the key metrics, where visitors come from, and 5 questions analytics can answer.
Read guide →Your First Marketing Plan
Tie it all together: set goals, choose 1–2 channels, allocate budget, and build a 90-day action plan.
Read guide →Each guide links to deeper reference content in the main Digital Codex library. Once you have the foundation from this track, the 218 reference guides will make much more sense. The Expert Track is there when you are ready to go further.